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Florence Montmare is an artist whose creative search has drawn her across the globe. Florence graduated with an MBA in Innovation and Design Management from Linnaeus University in Sweden, and subsequently worked for several years as a creative consultant in corporate advertising.

Seeking challenge, she took $200 and a single suitcase with her to New York City in 1995, transitioning simultaneously from the corporate to the fine art sphere. In the following years, she traveled South America with only her Nikon F-301, a backpack full of TRI-X, and a diary, and worked on creative collaborations with international creative agencies and renowned artists such as Sam Samore and Robert Blake.

After graduating from the International Center of Photography in 2000, Florence established the image and design company Flow Image in Sweden and Florence Montmare Studio in New York and Stockholm. She currently creates and directs creative content for print and online media, exhibitions, television and film, while lecturing and showing at Universities and galleries internationally.

Most of Florence’s work is process based – from concept to performance. Her writing, photography, video, performance, and installations are all utilized, exploring the themes of identity, concepts of beauty, intimacy and disconnection. Her fragmented stories function as a catalyst for the viewer’s personal fantasies, a open door into one’s own self discovery.

Please click under each project name to see her latest work:



Space Untitled 



– Ivy Brown Gallery. New York. Solo Exhibition

-Museum of East Asian Antiquities. Stockholm, Sweden.To Make One Shape Program


– Edible Complex. NY, Casino. Luxembourg, Orchard. NY, Umea. Sweden, Regina. Sweden.. Phantasme video performances 

– Meet Wajima, Japan. Photo exhibition in NY, Screenings, TV Broadcast in Japan